A newsletter for the terminally curious

“High quality esoterica, quirky inner musings, and one of the best advice columns on the internet. McKinley always digs up interesting content I can’t find anywhere else.”
  — Angus Hervey, Future Crunch

“It’s eclectic and personal in a way that kind of reminds me of the glory days of blogging — a delightful cabinet of curiosities. McKinley is an interesting thinker who spots interesting facts and occurrences, and says interesting things about them.”  
  — Rob Walker, The Art of Noticing

“I never know what I’m going to get in an issue of The Whippet, but I know it’s going to be good because McKinley is an excellent writer and curator.”  
  — Mark Frauenfelder, BoingBoing / The Magnet